Top 10 Countries for Affiliate Marketers to target

Fifteen percent of total digital media revenue in the United States come from affiliate marketing. The US spending on affiliate marketing channel alone is almost $5B. This marketing channel offers endless opportunities for publishers, consumers, and vendors, and has proven to be an important part of every successful business plan in future. In this era of globalization where everything is connected, thanks to the dynamic electronic solutions, affiliate marketing has proven to be one of the best marketing vehicles for brands to make their names by tapping into new markets, as well as providing a platform where consumers can purchase products and services on their own terms.

With ever growing digitalization that has become an important part of our daily life, global online retail sales are estimated to clock 8.8 percent of the total retail spending by the year 2018 as compared to 7.4 percent in 2016. All these success and access to global market has been made possible by penetration of internet in many parts of the world, along with creativity and quality of digital experience. This has enabled marketers to spend and make significant money on various online platforms.

Here are the top 10 countries with the highest internet penetration rate- percentage represent internet users vs. population of the respective country;

1. Japan 91.0 %

2. Germany 88.9 %

3. The United States 88.6 %

4. Russia 70.5 %

5. Brazil 67.5 %

6. Mexico 56.0 %

7. China 52.3 %

8. Nigeria 52.0 %

9. India 36.5 %

10. Indonesia 34.1 %

Source: Invespcro

However, the rate of internet penetration has no connection with the rate of online spending because for instance, the top five countries with retail e-commerce sale as a percentage of total retail sales in 2016, 2017, and 2018 is predicted to be;

– South Korea 10.5% 11.3% 12.0%

– Finland 10.8% 11.2% 11.5%

– Norway 11.5% 12.1% 12.7%

– China 13.8% 15.5% 16.6%

– UK 15.6% 16.9% 18.0%

The average revenue from e-commerce by the online consumer is determined by the economic context while the purchasing power of each country is defined by;

– Brazil $350

– Russia $396

– China $626

– Spain $849

– Japan $968

– Germany $1,064

– France $1,228

– Sweden $1,446

– United Kingdom $1,629

– United States $1,804

Source: Invespcro

The shopping process has undergone dramatic changes over the past couple of years. The current generation live in an Omni channel whereby they prefer getting information and buying products on the online platforms, more than ever before. However, this doesn’t mean an abandonment of other conventional channels of marketing as it is important to have a complete system of marketing and distribution that covers online and offline target markets. Use of online ads, emails, website, as well as other online marketing methods should be coupled with off-line marketing techniques such as physical store and events. Combining both online and offline marketing strategies will expand your coverage and consequently increase your customers. It’s true that there are consumers who are still stuck in the era of buying everything from the local store. You should consider them as well.

Retailers now have a task of adapting their brands’ images and products to their target populations. They have to come up with adaptive ways to reach and meet the needs of consumers worldwide. Some of the localized online strategies consist of local currency pricing display, website translation, various delivery options, localized payment solutions, localized support, etc.

Right from the word go an online consumer expect a smooth and consistent shopping experience across all shopping and delivery channels. As a merchant, you have to understand and make use of data mining so as to decide where and when to spend money. You have to ensure every gap is filled; from when consumers receive email offers (based on their previous acquisition), to their experience on your landing page. Also, you need to have a shopping cart that is easy to use, convenient payment options, and possibility of returning a product to the store as well as stellar customer support.

Affiliate marketing has offered a huge platform for local marketers to showcase and advertise their brand on international levels thereby meeting consumers need anywhere, anytime.

According to a study conducted by Pitney Bowes, cross-border commerce has become popular among consumers globally.

Lila Snyder, the president of Global Ecommerce, Pitney Bowes, said that consumers across the world have clearly indicated that the world has moved beyond shopping in designated marketplaces, local online stores or retailers, to global shopping whereby they can buy from any store irrespective of where it is situated. This indicates change in consumer trends and behaviors.

A survey on affiliate marketing carried out by AffStat is the most recent. It was carried out by the Affiliate Summit team on over 2.350 affiliates globally in 2015.

About 61 percent of the respondents were from the US, 3.53 of the affiliates were from India, 3.08 percent from the U.K. and 2.74 percent were from Russia. About 3 percent came from Netherlands, Germany, and Israel, and less than 3 percent of the respondents lived in Brazil, Spain, China, France, and Australia.

From the AffStat Survey, the core target countries many affiliate marketers targeted in 2015 included;

– Italy 0.34 %

– The UK 0.34 %

– Thailand 0.34 %

– Russia 0.34 %

– Central America 0.68 %

– Canada 1.03 %

– Australia 1.03 %

– South America 1.37 %

– Africa 1.37 %

– Asia 2.4 %

– North America 6.16 %

– Europe 15.07 %

– The US 68.18 %

Although it’s normal for affiliate markets to grow at the same rate with global online spending, we should expect a difference in adoption strategies and shopping behaviors.

For instance, markets such as India and China where most consumers absorb latest fashions at a faster rate, use mobile devices; this will call for a sound mobile strategy. Shoppers in France, Russia, and Japan generally shop from a desktop and therefore, affiliate marketers should tailor their strategies to suit mainly desktop users. Obviously, different online shoppers have their preferred currency and payment channels. Therefore, affiliate marketers have to adapt their strategies to all the needs and preferences of their target audiences.

The top selling affiliate countries for 2015 (from the bottom to the top selling) according to Avangate Affiliate Network’s stats include;

– South Africa

– Denmark

– Norway

– Belgium

– Sweden

– Mexico

– Turkey

– Switzerland

– Spain

– India

– Netherlands

– Italy

– Brazil

– Japan

– France

– Canada

– Australia

– United Kingdom

– Germany

– The United States of America

If you are targeting audiences in these countries, and you would like to promote software titles that pay up to 75 percent commission per sale, then you need to create an Avangate affiliate account and start working with big names like Bitdefender, Norton, Telestream, ABBYY USA, Magix, IObit, lolo, Muvee, and many more.

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